Retailers shift their ad spending from TV, radio and print ads to digital ads.
NADA, which publishes the N.A.D.A appraisal guides, a major source of information on vehicle valuations and other data, is updating Nadaguides.com with interactive features, including online side-by-side vehicle comparison tools.
The National Automobile Dealers Association is joining the rapidly increasing ranks of third-party vehicle research sites updating their web pages with sophisticated new applications that enable car buyers to more quickly compare model prices and features.
NADA, which publishes the N.A.D.A appraisal guides, one of the market’s biggest sources of information on vehicle valuations and other data, is updating Nadaguides.com with interactive features, including online side-by-side vehicle comparison tools.
Car buyers can select up to four vehicles they want to compare side-by-side or they can choose to have Nadaguides.com automatically select a `recommended` list of vehicles, which provides the shopper with a list of comparison vehicles with similar designs, pricing, features and specifications.
Competing sites are implementing similar features. CarsDirect.com, for instance, has had a comparison function for two years and allows unlimited numbers of vehicles to be compared.
In addition to pricing information, the new Nadaguides.com comparison tool provides consumers with a comprehensive chart of detailed information for each vehicle, including power train data (EPA fuel economy; cruising range; engine type and displacement; fuel system type; transmission type and gear ratios); dimensions (passenger capacity; head, leg, shoulder and hip room statistics; length, height, overhang, ground clearance and cargo room information); and chassis data (axel weight, capacity and ratio; curb weight; option weight; hitch information; wheel and tire information; steering ratio; braking and fuel tank data).
“Information is power," says Lenny Sims, vice president of Nadaguides.com. "Our comparison tool provides a bird`s eye view of vehicles new car buyers might be interested in purchasing and vehicles they haven`t yet considered.”
NADA is updating one of its core research sites for a very simple reason: The Internet is consistently being used by car buyers to begin the shopping process. A new study from J.D. Power and Associates finds that 58% of automotive Internet users begin the new vehicle shopping process at an independent site.