Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Though only about a $10 million market today, route technology analytics could become a significant revenue stream for vendors if the technology catches on with large chain retailers or business-to-consumer e-commerce sites with big server farms.
Though only about a $10 million market today, route technology analytics could become a significant new revenue stream for analytics vendors-if the technology catches on with large chain retailers or business-to-consumer e-commerce sites with big server farms.
Route technology analytics is a new analytics application that lets companies spot and fix the problems that lead to network failure and site downtime.
Today the market for route technology analytics is limited largely to Global 1000 companies with more than $1 billion in annual sales or ASPs and e-commerce companies with large server farms. “Route technology analytics are only suitable for service providers and large enterprises with meshed wide area networks that have more than 50 routers,” says Thomas Mendel, Forrester Research Inc. analyst.
The price of route technology analytics, today $30,000 to $50,000 for companies with 50 to 100 routers, will come down as more big companies, including chain retailers, adopt and pioneer the application, Forrester says.
Among the developers targeting the route technology analytics market are Packet Design Inc., Ipsum Networks Inc., Bluewave Networks Inc., RouteScience Technologies Inc., InfiniRoute Networks Inc. and others.
For big multi-channel retailers, route technology analytics will be particularly helpful in troubleshooting network problems tied to customer service and call center operations, says Mendel.
“The market for route technology analytics is embryonic, but we anticipate strong growth over the next four years.” Mendel says.