JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
San Diego, Phoenix, Detroit, New York and Sacramento are the cities with the greatest penetration of home-based broadband Internet connections, Nielsen/NetRatings reports.
San Diego, Phoenix, Detroit, New York and Sacramento are the cities with the greatest penetration of home-based broadband Internet connections, Nielsen/NetRatings reports. Broadband penetration in the five areas is more than 65%. Nationwide broadband penetration is 51%, Nielsen/NetRatings says.
By contrast, Milwaukee, Salt Lake City, Pittsburgh, Charlotte and Columbus ranked as the local markets least connected via broadband with penetration rates under 40%.
“U.S. coastal cities, which tend to be more affluent communities with large professional workforces, are more connected via broadband while those located more inland are still connected via narrowband,” says Corey Jeffery, Internet analyst, Nielsen//NetRatings. “Over time we expect to see broadband penetration across cities balancing out as broadband costs becomes more affordable.”
In August Nielsen//NetRatings found that 51% of the American online population, or 64.1 million web users, connect to the Internet via broadband compared to 60.6 million accessing the Internet through narrowband. Overall growth for broadband connections rose 43% year-over-year, while narrowband dropped 14% annually.
Broadband connectivity has wide complications for retailers because it affects how they can merchandise their products online.
The top 10 cities most connected via broadband are:
San Diego, 69.6%
New York, 66.8%
San Francisco, 63%
Los Angeles, 61.6%
The 10 least broadband connected cities are:
Salt Lake City, 35.3%