September 10, 2004, 12:00 AM

Perfume.com’s sales up 143% in August vs. year ago

August sales at Perfume.com reached $117,000, up 143% from $48,000 in August 2003, the company tells InternetRetailer.com. The site launched in June 2003.

 

August sales at Perfume.com reached $117,000, up 143% from $48,000 in August 2003, the company tells InternetRetailer.com. The site launched in June 2003.

The Vancouver, BC-based company reports that it spent less than $7,000 in 2003 on marketing for Perfume.com. It believes that most of its business came as a result of having an intuitively branded domain name. The company has spent $30,000 on marketing so far this year.

The company recently expanded its offerings to include hair care and skin care products.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement