September 3, 2004, 12:00 AM

Amazon reduces its minimum order for free shipping in the U.K.

U.K. shoppers can get free Super Saver shipping at Amazon.co.uk when they spend £19, down from £25. Free Super Saver delivery takes three to five days longer than standard delivery.

Amazon.com Inc. has lowered its threshold for free shipping in the U.K. Starting last Wednesday, U.K. shoppers can get free Super Saver shipping at Amazon.co.uk when they spend £19, down from £25. A year ago, Amazon reduced its free shipping minimum order from £39 to £25.

As it has done in the U.S., Amazon says the U.K. offer is for an indefinite duration, but indicates that it is a year-round, permanent offer.

"We have been delighted with the customer response to our free delivery option", said Robin Terrell, managing director of Amazon.co.uk. "Customer adoption has been strong in the UK."

Free Super Saver delivery takes three to five days longer than standard delivery.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Xavier Pavie / E-Commerce

Seven reasons for Alibaba’s success

One big one: attracting sellers by eliminating listing fees.

FPO

Pini Yakuel / E-Commerce

5 retention strategies for online retailers

Marketers must focus on getting customers to stay, and not burn them out with untargeted ...

Advertisement