The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
In an earlier generation, young people hung out at the soda shop--and in a later generation, their children hung out at the mall. Today, young people are hanging out online. Researchers comScore Networks Inc. recently looked at how young people use the Internet and analyzed sites based on their proportion of young users relative to the population. Here are some of comScore`s findings as to where young people are online--and where to find their parents when they shop for back-to-school clothes.