The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
A new survey shows who’s using search engines and how.
Search engines have become an indispensable part of many people’s every day lives, but few data exist as to how consumers use online search. Search engine marketing company iProspect.com Inc. commissioned a study to find out. Among the results: More than half of Internet users consult a search engine daily and consumers exhibit a high degree of loyalty for search engines. Here’s what iProspect.com’s survey, with the participation of WebSurveyor, Stratagem Research and Survey Sampling International, reports: