June 3, 2004, 12:00 AM

Riding the search train

A new survey shows who’s using search engines and how.

Search engines have become an indispensable part of many people’s every day lives, but few data exist as to how consumers use online search. Search engine marketing company iProspect.com Inc. commissioned a study to find out. Among the results: More than half of Internet users consult a search engine daily and consumers exhibit a high degree of loyalty for search engines. Here’s what iProspect.com’s survey, with the participation of WebSurveyor, Stratagem Research and Survey Sampling International, reports:

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...

FPO

Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

Research Guides

Advertisement