May 10, 2004, 12:00 AM

Comparison shopping web sites spur Mother’s Day buying, study says

Nearly 13 million unique visitors logged onto retail comparison shopping sites for the week ended May 2, up 8% from about 12 million the prior week, as Mother’s Day shoppers took to online directories and guides, Nielsen/NetRatings reports.

Nearly 13 million unique visitors logged onto retail comparison shopping sites from home for the week ended May 2, up 8% from about 12 million the prior week, as Mother’s Day shoppers took to online directories and guides, Nielsen/NetRatings reports.

AOL Shopping led this niche with 1.4 unique visitors, up 91% from the prior week, followed by Froogle, up 80% to 613,000; MSN Shopping, up 35% to 901,000; MySimon, up 14% to 311,000; and Quixtar, up 8% to 285,000.

"The strong performance of comparison shopping sites during the last six months provides yet one more indication of how search technology has gone mainstream," said Nielsen/NetRatings senior analyst Leslie Marable.

 

 

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