May 7, 2004, 12:00 AM

More than half of gift site visitors will spend over $50 for Mother’s Day

More than half consumers, or 53%, who visited flower, gift and jewelry retail web sites in April either will spend or have already spent more than $50 on a Mother’s Day gift, reports the Feedback Research division of Claria Corp.

More than half consumers, or 53%, who visited flower, gift and jewelry retail web sites in April either will spend or have already spent more than $50 on a Mother’s Day gift this year, according to a study by the Feedback Research division of Claria Corp., which specializes in online consumer marketing and research.

The study, based on a survey of online consumers from March 28 through May 1, also found that 45% will research Mother’s Day gifts online before making a purchase, and that 24% either already have purchased or plan to purchase a Mother’s Day gift online this year.

The study also found that:
-- 20% of respondents who plan to give flowers for Mother’s Day will deliver through an online retailer, compared to 72% who will deliver them in person;
-- For the week ended May 1 compared to the week ended April 17, traffic to retail web sites increased 55% for flower sites, 24% for jewelry sites and 20% for gift sites.
-- 15% of respondents said they will send an e-card for Mother’s Day, compared to 22% who will use regular mail and 46% who will deliver a card in person.

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