April 9, 2004, 12:00 AM

Penney’s web sales grow at 5 times the rate of total sales

Web-based sales at J. C. Penney Co. Inc. in March increased more than 50% over March 2003, while companywide sales were up 10%, the company reported this week. Comparable department store sales were up 11.4%.

 

Web-based sales at J. C. Penney Co. Inc. in March increased more than 50% over March 2003, while companywide sales were up 10%, the company reported this week. Comparable department store sales were up 11.4%.

While the company does not break out Internet-only numbers, it reports that combined catalog/Internet sales were up 9.7% for the month, to $261 million from $238 million. The company said strong Internet sales reflected “positive customer response to expanded product offerings, value and convenience.” Department store sales in March were up 10.7% to $1.29 billion from $1.17 billion.

For the first nine weeks of the year, catalog/Internet sales were up 9% to $449 million from $412 million while total department store sales were up 11.2%, to $2.3 billion from $2.07 billion.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement