April 2, 2004, 12:00 AM

The DMA tells the FTC it opposes a do-not-e-mail list

The Direct Marketing Association has told the Federal Trade Commission that it believes a do-not-e-mail registry will do nothing to reduce spam while impeding the growth of legitimate e-commerce.

 

The Direct Marketing Association has told the Federal Trade Commission that it believes a do-not-e-mail registry will do nothing to reduce spam while impeding the growth of legitimate e-commerce. The comments came in response to a mandate under the CAN-Spam Act of 2003 that the FTC investigate the feasibility of a do-not-e-mail registry and solicit public comments.

“Spammers already violate multiple federal and state-level anti-spam and fraud statutes, so it would be naïve to think that they would obey a new do-not-e-mail list,” the DMA said in its comments.

The DMA said, “ISPs have indicated that, in their own spam fighting efforts, spam that reaches their customers` inboxes, thus evading ISP spam filters and spam-fighting techniques, in most cases is in violation of the CAN-Spam Act and other laws."

The DMA said, “A significant portion of the $33 billion in sales from November 2002 - November 2003 that resulted from e-mail could be eliminated by the creation of a registry. Additionally, consumers may place their e-mail addresses on the registry thinking it would reduce spam and not realize that they would no longer receive offers they have become accustomed to and take advantage of such things as discounts from booksellers or airlines. These and the many similar examples will result in a reduction of billions of dollars of annual sales.”

 

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