April 2, 2004, 12:00 AM

Site design and merchandising: What are online retailers doing?

How often do retailers change their web sites and merchandising? The E-tailing Group finds out.

As the web retailing industry matures, retailers are slowly developing best practices. While years of experience have taught merchants the optimal frequency of store re-design and re-merchandising, no such knowledge has developed among e-retailers yet. And so Chicago-based consultants The E-tailing Group Inc. set out to learn how retailers approach certain online merchandising and site operation functions. More than 300 retailers replied to an online survey of 37 questions in 11 areas of operations and interest. Some of the results in site design and merchandising:

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...

FPO

Ori Marom / E-Commerce

Can stores survive by becoming digital marketplaces?

Kiosks in stores could offer access to competitors’ online inventory, with the store getting a ...

Advertisement