But losses mount for the home furnishings e-retailer that went public in October.
What makes affiliates tick, according to the AFFSTAT report.
A large portion of affiliate marketing companies represent 40 or more sites, according to the AFFSTAT 2004 Report by consultant Shawn Collins, a regular survey of affiliate marketing companies. Even then, most sites arenít making a lot of money from their affiliate relationships. Only 11% of those who knew their income or would reveal it take in more than $5,000 a month in gross revenue. Other interesting findings from the survey of more 140 affiliate marketing companies of all sizes: