A discussion draft of the Online Sales Tax Simplification Act of 2016 is expected to be introduced in Congress soon.
At seven of the top 10 shopping and travel sites, men make up a majority of shoppers, ranging from a bare majority of 50.3% at Orbitz to 62% at Dell, a Nielsen/NetRatings demographic breakdown of top sites reports.
Women may make up the majority of online shoppers these days, but men still dominate at most of the top shopping sites, a Nielsen/NetRatings demographic breakdown of top sites reports. At seven of the top 10 shopping and travel sites, men make up a majority of shoppers, ranging from a bare majority of 50.3% at Orbitz to 62% at Dell.
Shoppers at the 10 largest shopping/travel sites are solidly middle age-middle income, Nielsen/NetRatings reports, with the biggest age group at all but Yahoo Shopping being 45- to 54-year-olds and biggest income group at all but Intuit.com being $50,000-$74,999. At Yahoo Shopping the largest age group was 35- to 49-year-olds; at Intuit.com, the largest income group was $25,000-$49,999.
The proportion of men shopping a the 10 largest shopping/travel sites are:
Yahoo Shopping: 54.88%
Nielsen/NetRatings also reported the busiest shopping/travel sites with unique audience for the week ending Feb. 15:
eBay: 33.95 million
Amazon: 21.7 million
Yahoo Shopping: 3.5 million
Expedia: 3.1 million
Shopping.com: 2.7 million
Orbitz: 2.5 million
Travelocity: 2.2 million
Dell: 2.1 million
Wal-Mart: 2 million
Intuit: 1.9 million
Visitors to Intuit.com stayed for an average of 42 minutes, at eBay, 38 minutes, then Dell, 12 minutes, and Expedia, 11 minutes 46 seconds. The remainder ranged from 4 minutes 38 seconds to 9 minutes, 22 seconds.
Largest consumer goods advertisers for the week ending Feb. 15 by impressions were:
Altria Group Inc.: 194.1 million
Cadbury Schweppes: 185.3 million
adidas-Salomon AG: 181.7 million
The New York Times Co.: 44.8 million
Avon Products Inc.: 40.8 million
Mars Inc.: 32.6 million
Campbell Soup Co.: 32.6 million
IncreaseYourHealth.com: 32.1 million
Sara Lee Corp.: 30.3 million
Colgate-Palmolive: 19.4 million