Retailers shift their ad spending from TV, radio and print ads to digital ads.
Dynamic sites with multiple content sources are more susceptible to broken links and other errors. SiteAnalysis supports site performance integrity with scheduled or ad hoc testing.
Web performance testing and monitoring service Webmetrics has launched SiteAnalysis, a hosted testing service, as the newest offering in a growing suite of web performance management services. The service automates the process of validating key web site elements such as page-loading times, links, domain names, DNS servers and SSL certificates.
SiteAnalysis is designed for complex sites that have external links to multiple sources of content. “Since the web’s infancy, site operators have installed more complex systems on the back end, such as analytics tracking customer behavior and content management systems that might be generating dynamic content on the fly,” says Tim Drees, CEO. “A lot of pages are data driven, which means that every time you click on a link, an application has to run to generate that page, and those applications are often tied to databases.” Complex, dynamic sites drawing content for many external sources are more susceptible to broken links and other errors, Drees says. “While it’s fairly easy to go in and check a link to make sure everything is connected, we take it one step further to also measure the response time of every page on a site,” he adds.
SiteAnalysis, according to Drees, is a solution for scheduled or ad hoc site testing that allows companies not only to perform but to compete more effectively online. For example, the service can identify poorly performing URLs to which a tested site is referring online customers, flagging the site operator on needed improvements.
Site operators define testing parameters and also reporting preferences by means of Webmetric’s web-based control panel. The subscription-based service can run as often as once per hour or as little as once per week. The service captures site performance data at common Internet connection speeds and graphs download times of all embedded objects in the home page. The service also verifies that DNS servers resolve accurate IP addresses and validates certificate authority and common names of SSL certificates. As such, adds Drees, it can also help site operators protect against security risks such as web spoofing attacks.