February 23, 2004, 12:00 AM

76% of active web surfers used a search engine in January, study says

115 million consumers used a search engine in January, Nielsen/NetRatings reports.

115 million U.S. consumers, or 76% of active web surfers, used an Internet search engine in January, Nielsen/NetRatings reports. Google led all search engines with a unique audience of 59.3 million, for a 39% share, followed by Yahoo and MSN, each with 30% shares. Next were AOL Search with 15.5% and Ask Jeeves with 8.5%, Nielsen says.

"Search engines continue to be the primary tool people use to navigate the web," said Jason Levin, analyst, Nielsen//NetRatings. "With the big search players having recently updated their search capabilities, Internet users should expect to find even better search results from the major search engines in the near future."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Sven Hammar / E-Commerce

4 ways to keep customers from abandoning your shopping cart

Think of the 69% industry average cart abandonment rate as an opportunity to win incremental ...

FPO

Ralph Tkatchuk / E-Commerce

5 ways retailers can reduce shopping cart abandonment

There are steps web merchants can take all along the path to purchase that can ...

Advertisement