Target also leads the pack when it comes to paid search spending, a new report finds.
LakeWest Group’s annual survey of POS technology: The web moves up.
As retailers continue to build out multi-channel strategies ¯ encompassing stores, web sites, catalogs and kiosks ¯ they’re also increasing their emphasis on web-enabled POS systems to support integration of applications that support multi-channel selling, according to the latest POS Benchmarking Survey from Cleveland-based LakeWest Group Ltd. The survey notes that 61% of specialty retailers today have web-enabled POS systems, up from 56% last year and 27% in 2002. And growth is expected to continue, LakeWest says. 69% of specialty retailers without web-enabled POS plan to implement it within two years, up from 56% who had such plans last year.
Source: LakeWest Group