While the new feature does not let consumers buy directly from YouTube, retailers can list products alongside video ads so viewers can easily purchase ...
LakeWest Group’s annual survey of POS technology: The web moves up.
As retailers continue to build out multi-channel strategies ¯ encompassing stores, web sites, catalogs and kiosks ¯ they’re also increasing their emphasis on web-enabled POS systems to support integration of applications that support multi-channel selling, according to the latest POS Benchmarking Survey from Cleveland-based LakeWest Group Ltd. The survey notes that 61% of specialty retailers today have web-enabled POS systems, up from 56% last year and 27% in 2002. And growth is expected to continue, LakeWest says. 69% of specialty retailers without web-enabled POS plan to implement it within two years, up from 56% who had such plans last year.
Source: LakeWest Group