The average return on Facebook ad spend rises 26% in Q3, according to social media advertising firm Nanigans.
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In addition to confirming that the integration approach works, Blandina says CCH also realized from the beta test that retailers wanted to maintain the processes that they already had for filing taxes. And so CCH built more flexibility into the integration system. “Typically customers already have forms that they’re using and they don’t want to change how they file,” Blandina says.
CCH provides its service on an ASP basis-maintaining the data on a server that customers access via the web, whether that be the calculation of the sales tax due on a purchase or the filing of forms. That way CCH can easily keep retailers abreast of the frequent changes in local tax codes and filing practices without retailers having to make an ongoing investment in such information, Blandina says. While some retailers have been resistant to ASPs for a number of reasons, including control and security, Blandina says CCH has been successful in selling the concept to even large retailers who like the DIY approach to technology. “We can demonstrate that our security is usually stronger than what they can do and we’re as responsive as their own systems,” he says.