Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
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Clare, though he won’t divulge sales or growth figures, says his store’s foray into the online grocery business with NetGrocer and ShopRite From Home has been more than worth the trouble. In addition to incremental sales, it has given customers more of what they want, he says. He’s also considering offering the Endless Aisle service on his web site. “People want to have options, so we had to learn how to get into this online business and master it,” says Clare. “This is the future.”