January 30, 2004, 12:00 AM

Apple leads computer sites in visits

Apple.com led all computer manufacturers in site traffic for the week ending Jan. 18, Nielsen/NetRatings reports, with 4.34 million unique visitors, followed by Dell.com with 3.84 million.

Apple Computer Inc.’s Apple.com led all computer manufacturers in site traffic for the week ending Jan. 18, Nielsen/NetRatings reports. Apple hosted 4.34 million unique visitors, followed by Dell Inc. with 3.84 million, Hewlett-Packard Co. with 2.8 million, Gateway Inc. with 573,000 and Logitech Inc., with 299,000. Total unique audience to hardware manufacturers’ sites that week was 10.5 million.

Nielsen/NetRatings also reported that among retail goods and services advertisers, the books, movies and music category garnered the most online ad impressions with 1.174 billion. The other top categories and the number of ad impressions for the week were:
Miscellaneous services, 403.3 million
Personal care, 399.7 million
Electronics, 187.2 million
Apparel and jewelry, 180.3 million
Home improvement, 162.2 million
Flowers and gifts, 138.3 million
Domestics, 118.4 million
Auctions, 101.2 million
Automotive supply and service, 96.5 million.

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