The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The value of all goods sold at eBay.com last year reached $24 billion, 60% higher than the $15 billion in the prior year, eBay reports. Fixed-price trading accounted for $2 billion in gross merchandise sales, 28% of the total.
Gross merchandise sales at eBay Inc.--the value of all goods sold at eBay.com--last year reached $24 billion, 60% higher than the $15 billion in the prior year, eBay reports. In the fourth quarter, gross merchandise sales totaled $7.1 billion, a record for any quarter and up 53% over Q4 2002. For the year, eBay’s fixed-price trading accounted for $2 billion in gross merchandise sales, 28% of the total.
Active users--those who bought, submitted a bid or listed an item for sale in the previous 12 months--reached 41.2 million, up 49% from a year earlier. Listings totaled 292 million, up 49% from 195 million a year ago. EBay’s PayPal unit had 40.3 million accounts at end of the year, up 73% from 23.3 million a year earlier. PayPal payment volume in Q4 reached $3.7 billion, up 74% from Q4 a year earlier.
EBay reported revenue of $2.17 billion for the year, up 78% over the $1.21 billion in 2002. Net income increased 77% to $441.8 million from the prior year.
EBay says 10 product categories now generate over $1 billion a year in sales each:
eBay Motors, $7.5 billion
Consumer electronics, $2.6 billion
Computers, $2.4 billion
Books/Movies/Music, $2 billion
Clothing and accessories, $1.8 billion
Sports, $1.8 billion
Collectibles, $1.5 billion
Toys, $1.5 billion
Home and garden, $1.3 billion
Jewelry, $1.3 billion.