January 6, 2004, 12:00 AM

Retailers increasing use of web-based kiosks, new study says

As specialty retailers learn of additional ways to serve customers with web-based in-store kiosks, more of them are adding kiosks to their multi-channel strategies, LakeWest Group says in a study released this week.

As specialty retailers learn of additional ways to serve customers with web-based in-store kiosks, more are adding kiosks to their multi-channel strategies, research and consulting firm LakeWest Group says in a study released this week.

LakeWest notes that 33% of the retailers surveyed for its 5th Annual POS Benchmarking Survey are using in-store kiosks to serve customers, up from 25% a year ago. The survey is based on interviews with 100 leading specialty retailers.

The LakeWest study notes that 56% of respondents are using kiosks to let in-store customers order online. It adds that kiosks are estimated to generate $6.5 billion in revenues for multi-channel retailers by 2006.

Retailers are also using in-store kiosks to provide product information, access to their web site, and the ability for customers to check the availability of products in other stores and channels.

LakeWest also noted that respondents rated the ability of customers to search cross-store and cross-channel availability of products as the most important goal of multi-channel functionality, scoring 4.06 on a scale of 5.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement