December 31, 2003, 12:00 AM

The story about e-mail marketing:

What retailers should know about consumers’ attitudes toward e-mail.

DoubleClick Inc.’s fourth annual survey of consumer attitudes toward e-mail reports that e-mail marketing continues to be effective-46% of recipients purchased online or offline as a result of receiving an e-mail, for instance-but is still a minefield-36% of men and 32% of women define spam as any e-mail that tries to sell something. Knowing how customers react to e-mails can help retailers become better marketers. Here are some of the results of DoubleClick’s survey, conducted with Beyond Interactive and the NFO/Net Source consumer panel:

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Walt Blum / E-Commerce

An e-retailer’s guide to personalized marketing

If data is the foundation of effective personalized marketing, then customer segmentation and personas are ...

FPO

Matt Dion / E-Commerce

5 reasons retailers need a chief digital officer

Hamstrung by legacy technology? Are IT and marketing always squabbling? Those are signs you need ...

Advertisement