December 10, 2003, 12:00 AM

Nearly two-thirds of auto dealers have completed a car sale online

A new survey from the National Automobile Dealers Association reports that 64% of dealers with a web site have completed a sale on the Internet, excluding delivery and payment.

Think there are some items consumers won’t buy on the web? A new survey from the National Automobile Dealers Association`s Industry Analysis Division reports that 64% of car and truck dealers with a web site have completed a sale on the Internet, excluding delivery and payment.

The association’s latest survey of automobile and truck dealer Internet activities shows that 92% have web sites, virtually all of them interactive to one extent or another. Four years ago, 74% had web sites. Of the 8% of dealerships that do not have web sites, 47.3% plan to have one within six months.

Dealers report their most common web site interactions with customers are responding to requests for price quotes and setting up service and sales appointments.

Services available at dealership web sites include:
View stock, 92%
View MSRP, 77%
Link to manufacturer web site, 72%
Schedule service appointments, 68%
Schedule sales appointments, 58%

The National Automobile Dealers Association represents more than 19,800 new car and truck dealers, with more than 43,000 separate franchises, both domestic and import.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Lindsay Moore / E-Commerce

Website accessibility: Understanding the ADA for e-commerce

Just since 2015, 300 lawsuits have been filed in or moved to federal courts regarding ...

FPO

Terri Mock / E-Commerce

How online jewelers fared this Valentine’s Day

The key takeaway: Start early, because sales tail off in the last few days before ...

Advertisement