Retailers shift their ad spending from TV, radio and print ads to digital ads.
A new survey from the National Automobile Dealers Association reports that 64% of dealers with a web site have completed a sale on the Internet, excluding delivery and payment.
Think there are some items consumers won’t buy on the web? A new survey from the National Automobile Dealers Association`s Industry Analysis Division reports that 64% of car and truck dealers with a web site have completed a sale on the Internet, excluding delivery and payment.
The association’s latest survey of automobile and truck dealer Internet activities shows that 92% have web sites, virtually all of them interactive to one extent or another. Four years ago, 74% had web sites. Of the 8% of dealerships that do not have web sites, 47.3% plan to have one within six months.
Dealers report their most common web site interactions with customers are responding to requests for price quotes and setting up service and sales appointments.
Services available at dealership web sites include:
View stock, 92%
View MSRP, 77%
Link to manufacturer web site, 72%
Schedule service appointments, 68%
Schedule sales appointments, 58%
The National Automobile Dealers Association represents more than 19,800 new car and truck dealers, with more than 43,000 separate franchises, both domestic and import.