November 12, 2003, 12:00 AM

Billboard.com moves into DVD sales with mySimon

In an example of how the web continues to blur the lines between content and marketing, Billboard.com has expanded its e-commerce partnership with shopping comparison service mySimon to offer sales as well as research on DVD movies.

In an example of how the web continues to blur the lines between content and marketing, Billboard.com has expanded its e-commerce partnership with shopping comparison service mySimon to offer sales as well as research on DVD movies.

 

Billboard.com, the web site of Billboard Magazine, attracts more than 2 million visitors every month to review its lists of the top-ranked music CDs and DVD movies, said Sam Bell, director of business development for VNU eMedia, the publisher of Billboard. For the past two years, Billboard.com has worked with mySimon, a unit of CNET Networks Inc., to let visitors also comparison shop and buy its ranked CDs from retailers linked to mySimon.

 

"MySimon has provided our users a fun, friendly and reliable music shopping experience, so we’re now excited to extend our partnership and expand it to include DVD shopping," Bell said.

 

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