Retailers shift their ad spending from TV, radio and print ads to digital ads.
Now individuals as well as businesses in Canada can buy and sell on Amazon.ca the same as Amazon users in the U.S. and other markets. Canada’s Amazon Marketplace, launched today, features more than 1 million new and used products.
Now individuals as well as businesses in Canada can buy and sell on Amazon.ca the same as Amazon users in the U.S. and other markets. Canada’s Amazon Marketplace, launched today, features more than 1 million new and used products from third-party sellers, whose goods are displayed on the same page next to new items sold directly by Amazon.
Amazon.ca, the Canadian arm of Seattle-based Amazon.com Inc., said Marketplace is expected to encourage more buying by offering shoppers a broader range of prices. The side-by-side placement provides customers with more purchase options--including the opportunity to buy a used product at a lower price--helping them to find and discover products they may have been hesitant to try at a higher price, Amazaon.ca said. "Amazon Marketplace connects buyers and sellers in a whole new way, and creates real value for customers by offering them more choices when making a purchase," said Marven Krug, general manager, Amazon.ca. "We have found Marketplace to be extremely popular with customers and sellers, and are very excited to be launching it on Amazon.ca."
Shoppers who buy from third-party sellers use the same “Add to Shopping Cart” feature offered for Amazon.ca’s own items, and Amazon.ca provides guarantees of third-party sales. Amazon.ca adds that commerce tools it provides to sellers enable them to begin selling single items in less than 60 seconds by entering an item into a search box and clicking the icon called “Sell Yours Here.” Amazon.ca also provides sellers with a guide to help them price their merchandise.
Amazon launched a Marketplace section in 2000 on Amazon.com for the U.S. market, followed by Marketplace sections on Amazon sites in the UK, Germany and Japan.