The quarterly Internet Barometer reports who’s buying online.
How mainstream is the Internet becoming? “Daily users are a growing breed,” reports the latest Consumer Internet Barometer, a quarterly report from NFO Worldwide, Forrester Research and The Conference Board. Another measure: Fewer than 31% of consumers have never gone online, down from 35% two years ago. In addition, online purchasing intentions are strong across nearly all demographics, cutting across age and income. The Q3 2003 Consumer Internet Barometer, a treasure trove of information, also reports: