JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
The quarterly Internet Barometer reports who’s buying online.
How mainstream is the Internet becoming? “Daily users are a growing breed,” reports the latest Consumer Internet Barometer, a quarterly report from NFO Worldwide, Forrester Research and The Conference Board. Another measure: Fewer than 31% of consumers have never gone online, down from 35% two years ago. In addition, online purchasing intentions are strong across nearly all demographics, cutting across age and income. The Q3 2003 Consumer Internet Barometer, a treasure trove of information, also reports: