October 31, 2003, 12:00 AM

How consumers are weaving the web into their daily lives

The quarterly Internet Barometer reports who’s buying online.

How mainstream is the Internet becoming? “Daily users are a growing breed,” reports the latest Consumer Internet Barometer, a quarterly report from NFO Worldwide, Forrester Research and The Conference Board. Another measure: Fewer than 31% of consumers have never gone online, down from 35% two years ago. In addition, online purchasing intentions are strong across nearly all demographics, cutting across age and income. The Q3 2003 Consumer Internet Barometer, a treasure trove of information, also reports:

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Brian Solis / Mobile Commerce

Shopmented reality: Mobile blurs the line between web and store

How retailers can re-imagine the shopper journey.

FPO

Guru Hariharan / E-Commerce

How to succeed online with promotional pricing

Implement a stronger strategy and gain key intelligence on where you stand with consumers

Advertisement