October 30, 2003, 12:00 AM

Altrec.com launches interactive product pages to boost holiday sales

A new interactive product viewer page at sports apparel and gear retailer Altrec.com is showing double-digit percentage increases in conversion rates, the retailer says.

A new interactive product viewer page at sports apparel and gear retailer Altrec.com showed increases in conversion rates during a recent pilot period. Altrec launched the feature to boost holiday sales. "We have found that it produces a double-digit percentage increase in our sales conversion rate," says Shannon Stowell, co-founder and vice president of business development.

The product viewer page, which Altrec developed in-house, combines several services on the same page, including: inventory status to show if the product is in stock and available for delivery; shipping costs; customer reviews; an extensive product description with details on the materials used to construct the product; a zoom feature to enlarge the product photo; a link to a comparison chart of other products available at Altrec; and a link to a foot-sizing tool that can be downloaded as a PDF file for determining a shopper’s proper footwear size. The same page also provides direct links to Altrec’s returns policies and product guarantees.

"It was inexpensive to produce, so it’s very cost-effective," Stowell says. He adds that Altrec is working with non-competing retailers to help them develop the same product viewer page feature in time for this year’s holiday shopping season.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Guru Hariharan / E-Commerce

How to succeed online with promotional pricing

Implement a stronger strategy and gain key intelligence on where you stand with consumers

FPO

Ken Cassar / E-Commerce

Brands selling direct: What does Unilever’s $1 billion bet say?

Brands that sell frequently consumed products, such as pet food and razors, have little choice ...

Advertisement