October 6, 2003, 12:00 AM

eBay leads shopping destinations again

EBay was the top online shopping destination the week ending Sept, 21, with 14.4 million unique visitors, Nielsen/NetRatings reports. No. 2 was Amazon, with 6.2 million.

EBay was the top online shopping destination the week ending Sept, 21, with 14.4 million unique visitors, Nielsen/NetRatings reports. No. 2 was Amazon, with 6.2 million visitors, followed by Yahoo Shopping with 2.8 million, Dell with 2.36 million and AOL Shopping with 1.79 million.

The average shopper at eBay spent 40 minutes 46 seconds on the site that week; 9 minutes, 12 seconds at Dell, 8 minutes, 30 seconds at Amazon and 4 minutes 23 seconds at Yahoo Shopping, and 4 minutes 1 second at AOL Shopping.

The top consumer goods advertiser online for the week ending Sept. 21 was PepsiCo Inc., which garnered 87.7 million online ad impressions, Nielsen/NetRatings reports, followed by Procter & Gamble Co. with 81.8 million. The rest of the top 10 online advertisers and number of impressions were:
Polaris Health, 74.1 million
Avon Products, 71 million
Nestle USA, 0.5 million
Starbucks, 41.3 million
Snoringstopper, 38.9 million
Female Advantage, 37.4 million
New York Times, 26.8 million
Mars Inc.,25.5 million

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