August 5, 2003, 12:00 AM

Sears names 3 to share duties of running Lands’ End

To succeed departing Lands’ End CEO David F. Dyer, Sears names a 3-person office of the president with combined merchandising and administrative skills. Two others will absorb Dyer’s duties overseeing Sears Customer Direct and The Great Indoors.

A good man can be hard to replace. To take over for the departing David F. Dyer as CEO of its Lands’ End apparel unit, Sears, Roebuck and Co. named a 3-person office of the president with executives steeped in merchandising and administrative skills, has learned. Two other executives were named to absorb Dyer’s additional responsibilities as executive vice president and general manager of Sears Customer Direct and of The Great Indoors home furnishings business. Sears Customer Direct is comprised of Sears’s online and catalog operations. Dyer is leaving Sears to serve as CEO of apparel company Tommy Hilfiger Corp.

Sears named to the Lands’ End office of the president Mindy Meads, who will continue in her role as executive vice president for merchandising and design for Lands’ End and executive vice president and general manager for apparel for Sears; Lee Eisenberg, who will also keep his title as executive vice president/chief creative and administrative officer of Lands’ End; and Dennis Honan, who also serves as chief operating officer of Lands’ End.

In addition, Bill Bass will serve as vice president and general manager of Sears Customer Direct and senior vice president of e-commerce for Lands’ End, reporting to Eisenberg. Jeff Jones will head The Great Indoors business, reporting to Sears CEO Alan Lacy.

Sears has not issued a prepared public statement regarding the executive changes after announcing them internally last week, but a spokesman says the three executives now sharing the Lands’ End office of the president had worked closely with Dyer and are expected to continue his policies. “Dyer was certainly instrumental in developing the Lands’ End partnership with Sears, but Lands’ End has been operating under a team including Dyer, Meads, Eisenberg and Honan, so from a continuity standpoint, nothing much will change,” the spokesman says. Hilfiger said in a release yesterday that Dyer’s appointment as CEO was effective immediately, though Sears said he’ll remain at Sears during a transition until Aug. 8.

Sears acquired Lands’ End last year for $1.9 billion, placing Dyer in charge of all the corporation’s online and catalog operations. Dyer had served as CEO of Lands’ End since 1998 and in other roles since 1989.


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