They also are more likely to become repeat buyers, Forrester Research says.
Sales at FTD.com were up 23.9% to $191 million for fiscal 2003 from a year ago, FTD reported today. Orders for the year increased 22.8% to 3.2 million from 2.6 million, while the average order was up 1% to $60.31 from $59.74.
Sales at FTD.com were up 23.9% to $191 million for fiscal 2003, which parent FTD Inc. just closed, from $154.1 million a year ago, the company reported today. Orders for the year increased 22.8% to 3.2 million from 2.6 million, while the average order was up 1% to $60.31 from $59.74.
FTD attributed the growth in part to its move into specialty gifts, which accounted for 20% of orders in the year just ended vs. 15.7% in the prior year. Specialty gift orders increased 55.9% for the year compared to the prior year.
Throughout the year, FTD.com added baby gift assortments, jewelry, additional gourmet foods, bath and beauty products and garden accessories.
Operating income for FTD.com grew 77.2% to $9.8 million compared to $5.5 million for fiscal 2002.
Companywide revenues grew 11.7% to $363.3 million in FY 2003, compared with $325.3 million for fiscal 2002. Companywide net income increased 15.9% to $9.3 million from $8 million.
FTD.com revenues for the fourth quarter were up 22.3% to $64.6 million, primarily due to higher Mother`s Day volume and the additional revenues resulting from the shift of Easter to Q4 vs. Q3 a year ago, the company said. Specialty gift orders increased 44.6% compared to the same period last year. Companywide revenue in Q4 was up 10% to $105.3 million.