Facebook’s product is important because email is the most cost-effective marketing channel that online retailers use.
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I would be remiss if I did not also recognize the contributions of Tom Chambers, our production director, whose skills in desktop publishing are evident in each issue of this magazine and particularly in the annual Buyers Guide. Fully half of the classified listings in this Guide were created by Tom to meet the client’s specifications, a phenomenal achievement given the number of enhanced listings in this year’s Buyers Guide issue and the fact that this annual task is incremental to his already crowded schedule of production activities.
Finally, I wish to express my gratitude to the vendors who advertised in this year’s record-breaking Buyers Guide issue. Our list of regular advertisers has grown dramatically in the last year, as more retail IT vendors recognize the important role the Internet now plays in retailing and the equally important role Internet Retailer has in providing objective, comprehensive and insightful reporting on the growing use of the Internet in the retail industry. Since we uniquely reach the decision makers in retail chains, catalog firms, direct-TV and other call center merchants, web-only merchants and manufacturers with direct-to-consumer marketing arms, we trust that advertiser loyalty to this magazine will be rewarded with an increased share of the retail IT market.