More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
A new partnership with international logistics firm Comerxia Inc. opens Drugstore for business in 35 ex-US countries. A hosted application calculates fees and tracks orders.
With the shipment of cosmetics and skin care products to an American teacher living in Hong Kong, Drugstore.com has fulfilled its first international order under a new partnership with Comerxia Inc., an Internet-based shipping service. Comerxia, which specializes in international trade logistics, has technology that automatically calculates currency exchange rates, international shipping fees, customs fees and duties providing shoppers with an inclusive price for overseas delivery of products offered at Drugstore.com. The technology, hosted on Comerxia’s own site, DoUWantIt.com, is available to Drugstore shoppers through a link on the Drugstore site.
Drugstore CEO Kal Raman notes increasing demand for worldwide service. “Partnering with Comerxia allows us for the first time to offer over-the-counter health beauty and wellness products to consumers in 35 countries,” he says.
International customers and U.S. customers wishing to ship internationally now find a worldwide shipping link under Drugstore.com’s home page menu, Ways to Shop. Clicking on that link, they’re instructed on a new page to download a Shopping Assistant application from DoUWantIt.com, to which they can link directly off that page. The application integrates with Drugstore.com’s database to determine if the product being ordered is suitable for international shipping, calculates all applicable charges and gives the shopper an inclusive price quote before she buys. Online order tracking and returns processing information is available in the local language for any items ordered and shipped.
International fulfillment under the program is limited to over-the-counter products and excludes prescription drugs.