Some retailers launched online deals well in advance of Thanksgiving, Black Friday and Cyber Monday.
eBay hosted 1.473 million visitors for the week ending July 6, followed by Sony, with 1.093 million, BestBuy.com, with 1.051 million, CircuitCity.com, with 634,000 and MSN Tech & Gadgets, with 348,000.
EBay.com Inc. was the leader in traffic to consumer electronics sites for the week ending June 6, Nielsen/NetRatings reports. The traffic leaders were a mix of retailer and aggregator sites. After eBay, which hosted 1.473 million visitors that week, were Sony, with 1.093 million, BestBuy.com, with 1.051 million, CircuitCity.com, with 634,000 and MSN Tech & Gadgets, with 348,000. The entire category of retailers who sell computers and consumer electronics hosted 6.295 million visitors that week.
The average stay was 8 minutes and 15 seconds. EBay held customers the longest at 10 minutes and 2 seconds, followed by Best Buy at 7 minutes, 33 seconds, Sony Electronics at 6 minutes, 52 seconds, Circuit City at 5 minutes, 48 seconds, and MSN Tech & Gadgets at 1 minutes, 39 seconds.
Nielsen/NetRatings also reports in its AdRelevance report that among retail goods and services advertisers, Netflix garnered the most ad impressions for the week ending July 6, with 683.63 million impressions.