July 18, 2003, 12:00 AM

eBay leads electronics sites, Nielsen/NetRatings reports

eBay hosted 1.473 million visitors for the week ending July 6, followed by Sony, with 1.093 million, BestBuy.com, with 1.051 million, CircuitCity.com, with 634,000 and MSN Tech & Gadgets, with 348,000.

EBay.com Inc. was the leader in traffic to consumer electronics sites for the week ending June 6, Nielsen/NetRatings reports. The traffic leaders were a mix of retailer and aggregator sites. After eBay, which hosted 1.473 million visitors that week, were Sony, with 1.093 million, BestBuy.com, with 1.051 million, CircuitCity.com, with 634,000 and MSN Tech & Gadgets, with 348,000. The entire category of retailers who sell computers and consumer electronics hosted 6.295 million visitors that week.

The average stay was 8 minutes and 15 seconds. EBay held customers the longest at 10 minutes and 2 seconds, followed by Best Buy at 7 minutes, 33 seconds, Sony Electronics at 6 minutes, 52 seconds, Circuit City at 5 minutes, 48 seconds, and MSN Tech & Gadgets at 1 minutes, 39 seconds.

Nielsen/NetRatings also reports in its AdRelevance report that among retail goods and services advertisers, Netflix garnered the most ad impressions for the week ending July 6, with 683.63 million impressions.

 

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