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Despite showing a dip in overall satisfaction with the Internet -- due mostly to unhappiness with e-mail and other forms of online communication -- more people are logging onto the web, including a larger percentage who log on daily.
Despite showing a dip in overall satisfaction with the Internet--due mostly to unhappiness with e-mail and other forms of online communication--more people are logging onto the web, including a larger percentage who log on daily, according to the Consumer Internet Barometer, which tracks the behavior of Internet users. The Barometer, a quarterly survey of 10,000 households produced by Forrester Research, NFO WorldGroup and The Conference Board, notes that the overall rate of satisfaction is above 40%.
"The Internet is not only attracting a greater number of users, but a greater number are becoming daily users," says Lynn Franco, director of The Conference Board`s Consumer Research Center. "And this trend is expected to continue despite fluctuations in satisfaction and trust."
In good news for online retailers, the report noted that greater confidence in conducting work-related activities online led to an overall rise in consumers` confidence that their personal information will be safe when they use the Internet.
Regarding online retail sales, the report noted that consumers under the age of 35 and those with annual incomes over $85,000 showed the highest percentage of online shoppers, at 58%. It added that, among consumers who have bought online in the past three months, 88% indicate an intention to buy online again, compared to 24% of those who have not made an online purchase in the past three months.
The Barometer also noted:
-- 39% of Internet users log on daily, up from 36% a year ago;
-- 37% are satisfied with e-mail and other forms of online personal communication, down from 42%;
-- 38% say a major reason for going online is to engage in personal communication activities, down from 43%;
-- 17% go online to conduct personal research, up from 15%; and
-- 20% use the web to perform work-related projects, up from 18%.