The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
47% of respondents to a Gator survey researched a wedding gift online before buying. 49% of couples create gift registries online without visiting a store.
Wedding registries and wedding gift-buying are moving to the web, according to new research from Gator Corp. Not only are wedding guests buying online, but nearly half of couples create gift registries without going to a store.
Gator’s Feedback Research division conducted an online survey and analyzed traffic to popular online registries from June 1-17. It reports 47% of respondents researched a wedding gift online before buying and 62% buy gifts from gift registries, both online and offline.
Gator also reports:
--Daily traffic to sites peaks on Mondays and Tuesdays and is lowest on the most popular day of the week to get married, Saturdays.
--CrateandBarrel.com and Target.com are effective in attracting shoppers to their sites as they experienced substantial cross traffic from other retailers.
--Target Corp., at 65% of shoppers, and Wal-mart Stores Inc., at 61%, topped the list as the most popular retailers where respondents purchased a wedding gift, either online or offline.
--Next in popularity were Bed, Bath & Beyond Inc., at 55%, Sears, Roebuck and Co., at 55%, and JC Penney Co. Inc., at 54%.
--77% of shoppers visiting a gift registry visit only one while 18% visit two.
Interestingly, 49% of couple create their gift registries online, without ever visiting a store, while 51% still go to a store to register.