June 27, 2003, 12:00 AM

Internetworked Web launches as new affiliate shopping mall

With links to dozens of major online retailers, the shopping site is designed with two browsers to help consumers shop multiple sites while also maintaining a directory of retailers in a navigation bar.

Internetworked LLC has launched the Internetworked Web, a new online shopping mall with dozens of major retailers organized into more than 25 categories, the company said today. The site is designed with two browsers for shopping while also maintaining a directory of retailers in a navigation bar, and it`s designed to operate without pop-up ads. Participating retailers include Dell.com, BestBuy.com and Amazon.com, plus numerous niche retailers such as jewelry site Ice.com, Cigar.com and Cooking.com.


Pinny Gniwisch, vice president of marketing and co-founder of Ice.com, says the affiliate partner site was too new for him to comment on the expected traffic and sales it might generate. "We hope they are going to be a healthy revenue driver in the coming holiday season," he says.


The Internetworked Web is located at Internetworked.com. It also uses the URL, TheIW.com. The site is designed to serve multiple functions: users can click on a consumer tab to shop, a business tab to find services ranging from accountants to providers of bar coding systems, and a research tab to find sources of information such as museums and the Better Business Bureau.


Under the consumer function, the site is designed to let users easily call up multiple shopping pages for different retailers to support comparison shopping. "No more getting bounced around the web wondering where they`ve been or where to go next, and no more annoying advertisements," said Maryann Blair, a partner of Internetworked.



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