The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Retail Decisions’ offering--known as ReD1 Gateway--is in response to customers who want the processing and risk management services that Retail Decisions provides but do not want to license and maintain Retail Decisions’ software.
Payment processor Retail Decisions plc is getting ready to roll out an outsourced processing service, Xavier Kris, CEO of Retail Decisions USA, tells InternetRetailer.com. The offering--known as ReD1 Gateway--is in response to customers who want the processing and risk management services that Retail Decisions provides but do not want to license and maintain Retail Decisions’ software. The service will provide all the functionality of Retail Decisions’ Live Processor service as well direct connections to all credit card networks, Kris says.
The time is right for such a service, Kris says. In addition to being able to offer the full range of functionality, Retail Decisions believes that there is enough business in the card-not-present environment to be able to support outsourcing on an ASP model. And the company has noticed that more retail clients are willing than they were two or three years ago to outsource activities. “We have seen a definite trend among retailers toward outsourcing of non-core business,” Kris says. “Our customers’ core abilities are in marketing and merchandising. Management of payments is not their core business. That is reinforced by the rapidly growing number of payment methods and the security issues surrounding payment.”
ReD1 Gateway services will be priced on a per-transaction basis, which Kris would not reveal, plus a set-up fee. Customers can be live on the service within 24 hours, Kris says. A typical customer for the service would handle more than 1,000 payments a day, he says. Retail Decisions will launch the service July 15, but already has several beta customers signed, Kris reports. He says he does not expect ReD1 Gateway to replace Retail Decisions’ licensing business. “There are still the issues of ownership and control,” he says.