June 13, 2003, 12:00 AM

Victoria’s Secret leads apparel web sites in visits, NetRatings reports

VictoriasSecret.com hosted 460,000 unique visitors for the week, followed by OldNavy.com at 454,000, says Nielsen/NetRatings’ AdRelevance Report.

 

VictoriasSecret.com led all apparel and beauty sites for the week that ended June 1, followed closely by OldNavy.com, says Nielsen/NetRatings’ AdRelevance Report. VictoriasSecret.com hosted 460,000 unique visitors for the week; OldNavy.com, 454,000. The next most-visited sites were Gap.com, at 400,000; LLBean.com, 256,000; and YourAvon.com, at 248,000. All apparel and beauty sites hosted 2.21 million visitors during the week, Nielsen/NetRatings reports.

YourAvon.com held visitors for 30 minutes, 29 seconds. Next was VictoriasSecret.com, at 13 minutes, 50 seconds; followed by Gap.com, at 11 minutes 23 seconds; OldBavy.com at 6 minutes, 17 seconds; and LLBean.com at 4 minutes, 49 seconds.

Nielsen/NetRatings’ AdRelevance Report also shows that Food & Beverage marketers gathered the highest number of online ad impressions for the week ending June 1, with 462.9 million impressions, 37.9% of all 1.22 billion consumer goods online ad impressions for the week. Rounding out the Top 10 in consumer goods ad impressions were:
Personal care, 347.2 million
Print publishing, 178.3 million
Apparel and jewelry, 94.5 million
Home and garden, 63.9 million
Toy and hobby, 20.7 million
Recreational gear, 17 million
Automotive supply, 16.1 million
All others, 20.8 million

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Ken Cassar / E-Commerce

Amazon’s bricks-and-mortar plans: the end of the ‘flywheel?’

It is difficult to imagine how hundreds of stores would help Amazon’s marketplace model, improve ...

FPO

Kyle Eckhart / E-Commerce

What’s the value of TV ads in a digital age?

A lot of the impact shows up in search marketing results and other online channels.

Advertisement