One of every five beauty purchases online is made via the Amazon marketplace, according to a new report.
VictoriasSecret.com hosted 460,000 unique visitors for the week, followed by OldNavy.com at 454,000, says Nielsen/NetRatings’ AdRelevance Report.
VictoriasSecret.com led all apparel and beauty sites for the week that ended June 1, followed closely by OldNavy.com, says Nielsen/NetRatings’ AdRelevance Report. VictoriasSecret.com hosted 460,000 unique visitors for the week; OldNavy.com, 454,000. The next most-visited sites were Gap.com, at 400,000; LLBean.com, 256,000; and YourAvon.com, at 248,000. All apparel and beauty sites hosted 2.21 million visitors during the week, Nielsen/NetRatings reports.
YourAvon.com held visitors for 30 minutes, 29 seconds. Next was VictoriasSecret.com, at 13 minutes, 50 seconds; followed by Gap.com, at 11 minutes 23 seconds; OldBavy.com at 6 minutes, 17 seconds; and LLBean.com at 4 minutes, 49 seconds.
Nielsen/NetRatings’ AdRelevance Report also shows that Food & Beverage marketers gathered the highest number of online ad impressions for the week ending June 1, with 462.9 million impressions, 37.9% of all 1.22 billion consumer goods online ad impressions for the week. Rounding out the Top 10 in consumer goods ad impressions were:
Personal care, 347.2 million
Print publishing, 178.3 million
Apparel and jewelry, 94.5 million
Home and garden, 63.9 million
Toy and hobby, 20.7 million
Recreational gear, 17 million
Automotive supply, 16.1 million
All others, 20.8 million