Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
CompUSA is deploying a new system from Manugistics to better manage the quickly changing versions of computers that drive sales in its stores.
CompUSA Inc., a chain of 227 computer technology stores in 90 metropolitan markets, is deploying a store-level demand and replenishment system from Manugistics Group Inc. in an effort to maintain stocks of hot-selling products in each of its stores while decreasing the need to reduce in-store inventory through markdowns.
The deployment, announced at the Retail Systems 2003 trade show this week, is designed to enable CompUSA to improve profit margins and sales by providing real-time visibility into store demand, said Harold Greenberg, vice president of inventory management and logistics. The Manugistics system processes store sales data and inventory records, providing CompUSA managers with web-based access to information for reallocating inventory as necessary to meet store demand.