Retailers shift their ad spending from TV, radio and print ads to digital ads.
No end to booming online sales.
There’s plenty of growth left in the online retailing market, says the new “North America E-Commerce: B2C & B2B” report just out from eMarketer Inc. EMarketer’s research projects that the number of online consumers age 14 or older who will buy online will grow 29.5% between last year and 2005. The number of online shoppers will similarly grow 29% while the amount they spend at retail will skyrocket 93%. Here are some highlights from the 237-page report: Source: eMarketer Inc.