Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
No end to booming online sales.
There’s plenty of growth left in the online retailing market, says the new “North America E-Commerce: B2C & B2B” report just out from eMarketer Inc. EMarketer’s research projects that the number of online consumers age 14 or older who will buy online will grow 29.5% between last year and 2005. The number of online shoppers will similarly grow 29% while the amount they spend at retail will skyrocket 93%. Here are some highlights from the 237-page report: Source: eMarketer Inc.