May 16, 2003, 12:00 AM

Top 3 online flower sites have a lock on the market, Hitwise reports

1-800-Flowers.com was clearly the number 1 flower site, earning 18.72% of all visits to flowers and gifts sites for the week ending May 10. In a strong second place was FTD.com, with 13.87% of all visits, followed by Proflowers.com, with 10.94%.

The top three online flower sellers commanded nearly half the market during the week leading up to Mothers Day, Internet traffic monitoring service Hitwise reports.

1-800-Flowers.com was clearly the number 1 flower site, earning 18.72% of all visits to flowers and gifts sites for the week ending May 10. In a strong second place was FTD.com, with 13.87% of all visits, followed by Proflowers.com, with 10.94%. In a distant fourth place was Teleflora.com, at 2.26%. Flowers.com at 0.86% rounded out the top five.

Hitwise reports that 1-800-Flowers.com’s share of visits to all retail web sites was 7.5 times greater than it was two weeks earlier, when the site’s traffic began building in anticipation of Mothers Day.

E-greeting cards also are becoming more popular with mothers and children. Visits to e-greetings sites grew 139% on Mothers Day compared to the previous Sunday.

The Top 10 greeting card sites were:
Yahoo Greetings: 27.47%
Hallmark.com: 13.2%
MSN Greeting Cards: 6.41%
123 Greetings: 6%
BlueMountain: 5.53%
00Fun.com: 5.38%
American Greetings: 3.76%
Pogolo: 3.14%
E-Greetings: 1.94%
DaySpring: 1.87%

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