Retailers shift their ad spending from TV, radio and print ads to digital ads.
How English-speaking consumers use the web.
The four largest English-speaking countries, united by a common language, are divided by their national behavior online, according to new findings from Forrester Research Inc. Significant differences in Internet usage, technology and motivations for online use characterize Australia, Canada, the United Kingdom and the United States. Here’s what a recent Forrester survey of web users in those four countries learned: