April 30, 2003, 12:00 AM

How a small retailer reaped rewards from an emergency fix

(Page 2 of 2)

Bauguss has a cautionary note for site operators struggling to resolve such issues on their own. “We were waiting for that eureka piece of code that would fix everything instantly, but it didn’t happen that way,” Bauguss says. “It took a lot of learning.”

While Broadbent notes that the effort turned sales around in a matter of a few weeks, he jokes that it felt like years. But all three of TShirtKing’s executives agree on a key point of the experience of resolving the issue internally versus seeking outside help. “Compared to what it could have cost,” says Van Bibber, “this was a low cost solution.”

mary@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

FPO

Paul Martecchini / E-Commerce

How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and ...

Advertisement