Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online ...
Web-based sales at The Sportsman`s Guide increased 32.6% in the quarter that ended March 31 while revenue at FTD.com increased 11.3% in the quarter.
Web-based sales at The Sportsman`s Guide Inc. increased 32.6% in the quarter that ended March 31 from the same quarter a year ago, reaching $14.85 million from $11.2 million. Total company revenue grew 5% to $43.7 million from $41.5 million, the company reported today. Web sales account for 34% of total sales at the South St. Paul, MN-based retailer of discount outdoor gear, up from 27% a year ago.
The Sportsman’s Guide earned $957,000 in the quarter, up 22% from $784,000 in the same quarter a year ago. The company also reports that catalog sales were up in spite of a reduction in the number of catalogs mailed from 11.8 million to 11.3 million.
Revenue at FTD.com, a web-based and telephone seller of flowers and gifts, increased 11.3% in the company’s fiscal third quarter to $50 million from $44.9 million a year ago, FTD Inc. reported today. The revenue increase was due to higher order volumes and average order value, with strong Valentine`s Day sales, the company says. It noted that the increase occurred even though Easter was in the company’s fourth quarter this year vs. third quarter last year.
The company processed 790,000 consumer orders during the quarter, up 8.3% from 729,000 orders in the same quarter a year ago. Average order value increased 2.8% to $63.33 from $61.59.
Specialty gifts comprised 21% of total orders for the third quarter compared to 17% of total orders for the third quarter of fiscal 2002