The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Web-based sales at Sharper Image grew 42% in March vs. March a year ago, reaching $5.7 million, the company reports. Total revenue grew 37%.
Web-based sales at Sharper Image Corp. grew 42% in March vs. March a year ago, reaching $5.7 million, the company reports. The web in March accounted for 13.8% of companywide revenue, up from 13.3% a year ago. Total revenue grew 37% to $41.1 million.
Sharper Image in March repeated its performance of growth across all channels: Catalog sales were up 42% to $12.2 million, store sales were up 33% to $23.3 million and comparable store sales were up 20%.
For the first two months of the fiscal year, total sales increased 35% to $77.2 million; Internet sales were up 41% to $10.7 million; catalog sales, up 32% to $22.7 million; store sales, up 36% to $43.8 million; and comparable store sales up 22%.
"These solid sales gains continue the momentum we`ve enjoyed through last year and the first month of this fiscal year,” said Richard Thalheimer, founder, chairman and chief executive officer.