March 31, 2003, 12:00 AM

Retailers turn to technology to make web reach its promise of personalized recommendations

(Page 2 of 2)

But while many retailers believe that personalization beyond collaborative filtering can benefit them, there is little evidence so far to prove that consumers respond to high degrees of personalization, Cassar says. “I’d be surprised to find that a large group of online shoppers see personalization as a competitive differentiator,” he says. “Consumers wants to find the products they want as quickly as possible. Online shopping is functional not fun. I’m not sure consumers want to play with their computers and see what recommendations pop up.”

kurt@verticalwebmedia.com

 

Click Here for the Guide to CRM/Personalization Systems

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

FPO

Paul Martecchini / E-Commerce

How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and ...

Advertisement