March 31, 2003, 12:00 AM

Retailers turn to technology to make web reach its promise of personalized recommendations

(Page 2 of 2)

But while many retailers believe that personalization beyond collaborative filtering can benefit them, there is little evidence so far to prove that consumers respond to high degrees of personalization, Cassar says. “I’d be surprised to find that a large group of online shoppers see personalization as a competitive differentiator,” he says. “Consumers wants to find the products they want as quickly as possible. Online shopping is functional not fun. I’m not sure consumers want to play with their computers and see what recommendations pop up.”


Click Here for the Guide to CRM/Personalization Systems

comments powered by Disqus




From The IR Blog


Mike Cassidy / E-Commerce

5 e-retail planning tips for holiday 2017

Monday’s turn out to be prime shopping days during the holiday season.


Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

Research Guides