The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Sales reached $955 million for the week, up from from $845 million a year earlier, comScore says.
Online retail sales grew 14% for the week ending March 24 vs. the same week a year ago, comScore Networks Inc.’s MediaMetrix Division reports. Sales reached $955 million that week, up from from $845 million a year earlier.
Total retail sales for the week that ended March 22 fell 9.8% from the same week a year earlier, reports ShopperTrak’s National Retail Sales Estimate. ShopperTrak attributes the steep decline to Easter’s coming three weeks later than it did last year and not to the start of the war in Iraq.
Online travel spending for the week grew 18% to $696 million from $558 million a year ago, comScore reports.