While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Comparable department store sales were down 2.1% and comparable drugstore sales were flat, while web sales grew.
Web sales at J. C. Penney Company Inc. were up 40% in February over February last year, the company reported today. Comparable department store sales decreased 2.1% in the month, while comparable store sales at Penney’s Eckerd Drug Stores were flat. Total catalog division sales, which include Internet sales, fell by 11.2% in February.
Penney said the Presidents Day weekend storm disrupted sales to the extent that it reduced Eckerd’s comparable store sales growth by 200 basis points. More than half of Eckerd stores were closed by the storm. Total drugstore sales increased by 2.3%.