Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
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Meantime, this year will see further developments of standards designed to improve web services security. The World Wide Web Consortium, or W3C, and other technology groups have been developing security standards such as SAML (Security Assertions Markup Language), which industry analysts expect to begin appearing soon in vendors’ web services platforms. SAML is designed to identify someone who is trying to access a web services application.
Another standard in the works, WS-Security, is being designed to support web services running on platforms from multiple technology vendors. It will provide a neutral version of security that governs how data is packaged and passed among applications, whether they’re built with web services tools provided by Microsoft, IBM or other technology vendors.